Disney princess designer dresses go to auction at Christie's to raise money for a British Children's charity. Joel Flynn reports.
EDITORS PLEASE NOTE: TRACK 2 IS PART MUTE - AUDIO AS INCOMING It's a tale as old as time. But now becoming a real Disney princess could be a reality. Dresses designed by fashion powerhouses Valentino and Oscar de la Renta among others are on display at Christie's in London. They're being auction by Disney to raise money for Great Ormond Street Children's Hospital. Matthew Grossman is from Walt Disney. (SOUNDBITE) The Walt Disney Company EMEA Vice President of Corporate Citizenship, Matthew Grossman, saying (English): "We decided to auction these dresses off because Disney has a long term relationship with Great Ormond Street Hospital dating back to 1951 when Walt Disney actually went to the hospital himself. So we have an ongoing relationship and when we partnered with Harrods and then with Christie's to auction these off we just though it was the perfect partnership." Estimates for the priceless one-off dresses begin at 3,000 pounds. And with the chance to become Belle or Snow White interest in the dresses is expected to be huge. And according to Great Ormond Street's Caroline Beardsworth, the funds are desperately needed. (SOUNDBITE) Great Ormond Street Hospital Children's Charity Corporate Partnership Deputy Director, Caroline Beardsworth, saying (English): "So the money raised from the auction here today will go towards the hospital's much needed redevelopment programme. The hospital is currently undergoing a huge operation to rebuild some of its oldest clinical buildings and that will mean that we have more 21st century clinical facilities for our patients and their families, it will create more space so that parents can sleep by their child's bedside, and it also means that we'll be able to take in more children from across the UK to treat them at our specialist hospital." The dresses go on auction on Wednesday. Many will hope that by then they could be a part of their world.