U.S. President Obama has announced a new public awareness campaign called ''It's On Us'' to combat sexual assault on college campuses. Rough Cut (no reporter narration).
ROUGH CUT (NO REPORTER NARRATION) U.S. President Barack Obama and Vice President Joe Biden launched on Friday (September 19) a new public awareness and education campaign called "It's On Us" to combat sexual assault on college campuses. "An estimated one in five women has been sexually assaulted during her college years. Of those assaults, only 12 percent are reported. And of those reported assaults, only a fraction of the offenders are punished," said Obama. The campaign seeks to engage college students and all members of campus communities in preventing sexual assault in the first place. The campaign is being launched in partnership with the Center for American Progress' Generation Progress, along with student body leadership from nearly 200 colleges and universities across the country, collegiate sports organizations such as the NCAA, and private companies that have strong connections with students at colleges and universities. "It's all of us taking responsibility. All of us have a role to play," said Obama. "It's On Us" aims to fundamentally shift the way we think about sexual assault, by inspiring everyone to see it as their responsibility to do something, big or small, to prevent it. The campaign reflects the belief that sexual assault isn't just an issue involving a crime committed by a perpetrator against a victim, but one in which the rest of us also have a role to play. This effort will support student-led efforts already underway across the country, and will focus particularly on motivating college men to get involved.