Cuba aborts plans to develop fragrances in honor of the late revolutionary ''Che'' Guevara and former Venezuelan President Hugo Chavez, calling the project disrespectful. Gavino Garay reports.
The eau de Hugo is not so chic in the Cuban government's eyes. Nor is the manly musk of Cuban revolutionary Ernesto "Che" Guevara. Cuba has now aborted its plans to develop colognes in honor of the late revolutionary hero Ernesto "Che" Guevara and former Venezuelan President Hugo Chavez. It says the project disrespects two "sacred" revolutionary symbols. Cuban TV presenter Irma Shelton. (SOUNDBITE) (Spanish) CUBAN TV PRESENTER IRMA SHELTON, SAYING: "It was clarified that it is not true that the family of 'Che' [Guevara] and [Hugo] Chavez had approved such a use of their names, as one of the officials told the U.S. news agency AP. For this mistake there will be taken the appropriate disciplinary measures. Initiatives of this nature will never be accepted by our people or by the revolutionary government. The symbols - of yesterday, today and forever - are sacred." Labiofam, the state pharmaceutical and chemical company announced the "Ernesto" and "Hugo" men's fragrances this week during a four-day company meeting. Labiofam's director of research and development, Mario Valdes, said the colognes had been slated for commercial launch in the first quarter of next year. But the products weren't meant to poke fun at the leaders -- Valdes said the products were intended to be a homage to the late "Che" Guevara and Hugo Chavez.