Samsung and IKEA hope their new embedded wireless charging products, launched at Barcelona's Mobile World Congress, will tempt consumers eager for plugless power. Jim Drury reports.
Wireless charging is centre stage at this week's Mobile World Congress.....thanks to two corporate giants. IKEA launched a range of furniture that double as charging spots, while Samsung's new S6 models also offer a plug-free future. Samsung's UK & Ireland electronics president Andy Griffiths. SOUNDBITE (English) UK & IRELAND SAMSUNG ELECTRONICS PRESIDENT ANDY GRIFFITHS, SAYING: "We are the first brand ever to introduce wireless charging that is built in. It is part of the product. We really get people a great charging experience, a great relationship with the battery of their smartphone." The S6 goes on sale in April, as does IKEA's range of charging ports built directly into bedside tables, lamps and desks. IKEA's power ports add just 20 euros to each item's cost, while 30 euros buys a charging kit that can be built into existing furniture. Samsung and IKEA's products use the Qi charging standard, controlled by industry body the World Power Consortium. Consortium spokesman Ryan Sanderson. SOUNDBITE (English) RYAN SANDERSON, WIRELESS POWER CONSORTIUM SPOKESPERSON, SAYING: "This is basically inducting charging, so it's a charge that's passed between two coils....There's a coil in here and then there's a coil in the receiver, so that could be built into a smartphone or a mobile device and when you put the two coils together there's a handshake between the two using a bit of power management." Both IKEA and Samsung hope their moves into embedded wireless technology will help power up profits.