Final season of period advertising drama ''Mad Men,'' political thriller ''House of Cards,'' medieval fantasy ''Game of Thrones'' and new transgender comedy ''Transparent'' garnered top Emmy nominations. Rough Cut (No reporter narration)
ROUGH CUT (NO REPORTER NARRATION) The final season of AMC's period advertising drama "Mad Men," Netflix's political thriller "House of Cards," and Amazon's new transgender comedy "Transparent" garnered 11 nominations each on Thursday (July 16) for the 67th Emmy Awards, the highest honors in television. Premium cable channel HBO led all networks with 126 nominations, including 24 for medieval fantasy "Game of Thrones," more than any other show. "Mad Men," which chronicled the advertising world and shifts in American society during the 1960s through its main character, Don Draper, ended its eight-year run this year and is likely to be a favorite to win its fifth award for outstanding drama series, the top Emmy. Other nominees in the outstanding drama series include "Better Call Saul," "Downton Abbey," "Game of Thrones," "Homeland," "House of Cards,' and "Orange Is The New Black." "Transparent" is the top new series among nominees, after having won critical acclaim and Golden Globes for its comical and human portrayal of a family patriarch who transitions to life as a woman. The role is played by Jeffrey Tambor. "Transparent" put Amazon Inc on the television map last year and helped the online retailer earn 12 nominations, its first ever. Other outstanding comedy series nominees include "Louie," "Modern Family," "Parks and Recreation," "Silicon Valley," "Transparent," "Unbreakable Kimmy Schmidt," and "Veep." Netflix Inc, the online streaming service that has paved the way for digital platforms, garnered 34 nominations. .