Microsoft's new operating system runs across all platforms from PCs to mobile devices. But an analyst says it won't pull users away from iPhones. Fred Katayama reports.
Microsoft just launched its operating system software, Windows 10. A lot is at stake: PC makers' hopes for reviving stagnant sales and Microsoft's need to gain share in mobile phones where it lags Apple's iOS and Google's Android. To lure users, Windows 10 brings back the familiar Start menu button, and it includes the personal digital assistant Cortana, an Xbox app, and a new browser. It works across platforms - from desktops to Xboxes to mobile devices. And it's free. Microsoft corporate vice president Yusuf Mehdi: SOUNDBITE: YUSUF MEHDI, CORPORATE VICE PRESIDENT, MICROSOFT (ENGLISH) SAYING: "The big dream we have is to get to a billion devices running Windows 10, and we think that could really scale beyond any number of other systems that are out there." With one platform, software developers need only write an application once for it to run on all devices. Microsoft hopes that will help create more apps to grow its ecosystem. But tech analyst Patrick Moorhead tried Windows 10 and doesn't see it attracting phone users. SOUNDBITE: PATRICK MOORHEAD, PRESIDENT, MOOR INSIGHTS & STRATEGY (ENGLISH) SAYING: "I think Microsoft has to prove itself first to current PC users and then to tablet users before it could even broach the subject of having success in smartphones. I don't necessarily see a reason now for someone to switch off iOS or switch off an Android phone." Microsoft initially takes a huge revenue hit by making Windows 10 available as a free upgrade. But it hopes to make that up by selling apps and services like Office 365.