Retailers are getting an early jump on holiday sales. Wal-Mart is the latest one, pulling its Cyber Monday promotions to start on Sunday. Bobbi Rebell reports.
Retailers betting the early birds get the sales this holiday season. Wal-Mart says it's jumping up the calendar on Cyber Monday - starting off on Sunday. The top retailer hoping to snag sales from rivals by stretching out the formerly single day holiday. It could work, says WSL/Strategic Retail's Candace Corlett SOUNDBITE: CANDACE CORLETT, PRESIDENT, WSL/STRATEGIC RETAIL (ENGLISH) SAYING: "The first out of the box may get a little bit of a bump because, if someone is going to buy a tv or an electronic or an appliance, if they can get it done Sunday night instead of having to do it from work Monday, whoever is available Sunday night, Wal-Mart?, may get the edge." Wal-Mart had a handful of 'teaser' deals on Sunday last year, but this is the first time offering all of its Cyber Monday promotions the day before. Industry-wide Cyber Monday is the single biggest day for online revenue for retailers. Adobe predicts sales in the U.S. will likely be up 12 percent from last year, hitting $3 billion for the first time in 2015. It's part of a larger trend that started in the recession. Retailers, like Amazon and Best Buy, stretching out the holidays starting with earlier Black Friday sales. Bankrate's Mike Cetera SOUNBITE: MIKE CETERA, ANALYST, BANKRATE.COM (ENGLISH) SAYING: "Consumers are going to be enticed with even greater deals than they have in the past perhaps and from sort of the negative of this, it's just going to encourage people to spend more longer. So, now, you have stretched out over an extra week or so than in the past." But he adds that because so many retailers will price match, there probably won't be as much of a frenzy over deals as in the past.