After a $72 milllion verdict in a cancer related case, Johnson & Johnson social sentiment dropped to its lowest levels in the past year. Bobbi Rebell reports.
Social media was buzzing about the $72 million Johnson&Johnson was ordered to pay to the family of an Alabama woman who died from ovarian cancer, allegedly caused by using Johnson and Johnson powder containing talc. According to the Thomson Reuters social media sentiment index, "Johnson & Johnson" was a trending term on Twitter, and social sentiment regarding the company declined on Wednesday to its lowest level in the past year, Reuters Reporter Anjali Athavaley: SOUNDBITE: ANJALI ATHAVALEY, REUTERS REPORTER (ENGLISH) SAYING: "There are lot of consumers who question the products safety, and say they wouldn't use it on their kids anymore." Among the tweets: "So baby powder caused ovarian cancer & now Johnson & Johnson must pay 72 million. Congrats to those tireless lawyers. Also... scary." and "If talc is dangerous, why is it one of your main ingredients?!" Robert Passikoff, Founder and President of Brand Keys, believes the legal setback tarnishes the company's image, saying: "What they stood for in their categories were two things: one was trust and one was health... and they are losing lawsuits. There isn't much trust and there isn't much faith in what they deliver, and that ultimately shows up in the market place. A J&J spokesman did not respond immediately to a request for comment on Wednesday.