At Sports Talk Barbershop in South Carolina residents say Democratic presidential candidate Hillary Clinton is a known quantity, whereas Sanders is ''new kid on the block.'' Rough Cut (no reporter narration).
ROUGH CUT (NO REPORTER NARRATION) STORY: Democratic presidential candidate Hillary Clinton battles rival Bernie Sanders in the South Carolina Democratic contest on Saturday (February 27) in an election where more than half of the voters are likely to be black. While polls show Clinton with a solid double-digit lead in South Carolina, fueled by strong African-American support, Sanders faces a unique challenge in the Palmetto State's black community- with some black voters supporting Hillary Clinton saying they just don't know who he is. "Bernie Sanders is a new kid on the block down South. Bernie Sanders is from Vermont. I hadn't heard of Bernie Sanders name called until eight months ago. So we know Hillary as being Bill's wife, so the Clinton brand is bigger than Hillary herself," said Keith Amos, owner of a barbershop in Columbia, South Carolina. Clinton and Sanders, a U.S. senator from Vermont, have been both courting support from black civil rights leaders and voters as the Democratic race has moved on to South Carolina from mostly white Iowa, where Clinton narrowly won, and New Hampshire, where Sanders routed Clinton. Sanders has consistently cast himself as an outsider who would lead a political revolution, but his outsider status appears to have worked against him with many African-Americans in the state. Black voters who spoke to Reuters said they are just beginning to learn about Bernie Sanders while they were more familiar with Hillary Clinton through her work as Secretary of State under President Barack Obama and as a former First Lady. Clinton also has a long history of support for civil rights, and she has benefited from her husband Bill Clinton's popularity in the black community during his presidency, although that became strained during the fierce 2008 primary battle with Obama. "Since 1992, the Clinton brand has been known in the Clinton community. We knew Hillary through Bill. We fell in love with Bill a long time ago and Hillary came along with him. So we know Hillary as being Bill's wife, so the Clinton brand is bigger than Hillary herself," Amos told Reuters. "We don't know who Bernie Sanders is, unless you take it upon yourself to go and find out who he is whereas you've known about the Clintons for so long," said customer Albert Haynes. Over the past several weeks, she has stumped in parts of the state that are off the beaten-path, reinforcing connections with audiences that stretch back decades, and peppering her speeches with the names of local leaders. Sanders in contrast, has focused his visits on South Carolina's big cities and universities, rallying large audiences with his self-styled Democratic socialist platform, while relying heavily on surrogates to do his work elsewhere.