Coloring books aren't just for kids anymore. A traditional children's activity gets a new lease on life with adults looking for ways to unwind or channel their creativity. Pavithra George reports.
Coloring books and pages have been keeping little hands busy for years. Now there are grown-up versions ---targeting adults looking for different ways to destress or channel their creativity. The trend has even spurred the rise of coloring clubs like this one in Washington DC's Petworth Library, where members can unwind over cups of tea and coloring pages. (SOUNDBITE) (English) LYDIA PESANT, COLORING ENTHUSIAST, SAYING: "You feel creative and you're like, wow, I didn't know I could that, that looks pretty good," (SOUNDBITE) (English) LENINA, COLORING ENTHUSIAST, SAYING: "When I am coloring that's when I am distracted. I actually have a lot of anxiety, so usually the coloring helps me just focus on what I am doing. It just takes me away from reality." Illustrator Teresa Roberts Logan, author of her own coloring book, says many even prefer the coloring books to more traditional hobbies like scrapbooking or knitting because of the minimal investment required. (SOUNDBITE) (English) TERESA ROBERTS LOGAN, ILLUSTRATOR, SAYING: "With a coloring book you just have a coloring book and you could have three or four color pencils with you or use your kid's crayons. They're very accessible, they're very portable. I think they're user friendly." And it's not just coloring enthusiasts who've benefitted... Recent figures show at least 12 million coloring books were sold in the U.S. alone last year, up from a million in 2014. The high demand for coloring books has boosted revenues for publishers and booksellers - and John Purves of the Politics and Prose bookstore says demand shows little sign of slowing down. (SOUNDBITE) (English) JOHN PURVES, DEPUTY DIRECTOR OF MARKETING AND PUBLICITY, POLITICS AND PROSE BOOKSTORE, SAYING: "I think really it was one title in particular, The Secret Garden by Johanna Basford, that people started wanting to see and from that we decided to increase our selection and make them more prominent...that demand has stayed and risen through 2015 and now it's still very much there as we enter 2016." Coming up this year - a new generation of coloring books, that unlike their more traditional predecessors currently on shelves, will take inspiration from pop culture like Harry Potter and Game of Thrones---as more and more publishers rush to expand a genre whose true colours they hope, are only beginning to emerge.