The first national newspaper to launch in Britain in 30 years is to close after just two months. As Jacob Greaves reports, its publisher Trinity Mirror said it failed to find readers in a print market decimated by the growth of the internet.
The new kid of Britain's printing press, to be pulped after just two months The New Day newspaper shelved by owner Trinity Mirror due to poor circulation, selling fewer than 40,000 copies a day Taking to Facebook its editor in Chief said 'I have never worked on a title with such engagement from readers.' But conceded "the reality was we didn't have enough of them on a daily basis." The paper pledged to target 'time poor' readers with politically neutral, largely features based content. But they chose not to have a website. And other editorial decisions are now facing scrutiny from others in the British press (SOUNDBITE) (ENGLISH) ROY GREENSLADE, FORMER EDITOR, DAILY MIRROR, SAYING: "I think everyone when they saw the first edition realised that this paper was going nowhere, ill conceived from the start, trying to find the most difficult target audience anyone's tried to find, namely the people who've never read newspapers or the people who've given up newspapers." The decision to launch a print publication in an increasingly digital age has also been panned. Roy Greenslade, a former editor of one paper owned by Trinity Mirror, says it may serve as a warning. (SOUNDBITE) (ENGLISH) ROY GREENSLADE, FORMER EDITOR, DAILY MIRROR, SAYING: "I'm not saying its a completely dead idea, but I think it will stop publishers from really taking risks in the future, most of them will learn a lesson from this, its a painful and expensive lesson for Trinity Mirror." At the moment the obituary is still only being written for the New Day. But a key part will be to what it means for the shelf life of an industry running out of ink