Finnish company Fazer launches what it says is the world's first insect-based bread to be offered to consumers in stores, made from flour ground from dried crickets. Matthew Stock reports.
Many bakers experiment with their bread, adding extras like seeds, nuts and olives. But this Finnish bakery has added one ingredient with a bit more bite - crickets. SOUNDBITE (English) MARKUS HELLSTRÖM, CEO OF FAZER BAKERY FINLAND, SAYING: "The crickets are in the form of flour and they have been ground as a whole cricket and then made into dough and then baked to a very delicious product which we are about to see." Each loaf contains about 70 crickets and costs about 1 euro more than a regular wheat loaf. It also has more protein thanks to the insects. At the launch in Helsinki, most people were happy to give it a go. SOUNDBITE (English) SARA KOIVISTO STUDENT FROM HELSINKI, SAYING: "It tastes like bread. It's really good....I don't know!" Finland is among 6 European countries that allow insects to be raised for food. While common in much of the world, insect-eating is still largely taboo in the West. But a demand to find more sustainable food sources and a desire to treat animals more humanely is helping insects' reputation as a valuable source of protein.