The owner of American Dream, one of the largest malls in the country, reckons it has the answer to declining in-store sales as more goods are bought online: pack the complex with roller coasters, water slides and an ice rink. Jennifer Saba examines its chances of success.
TRANSCRIPT +
The owner of American Dream, one of the largest malls in the country, reckons it has the answer to declining in-store sales as more goods are bought online: pack the complex with roller coasters, water slides and an ice rink. Jennifer Saba examines its chances of success.